NOW EFFECTIVE · AUGUST 1, 2026
Türkiye's August 1, 2026 advertising rules: an agency and creator guide
According to the Turkish Ministry of Trade’s summary, amendments spanning influencer partnerships, AI-generated characters, targeted advertising and discount claims have been effective since August 1, 2026. This guide turns the official overview into practical pre-publish checks for agencies and creators.
For information only; not legal advice or a compliance guarantee. The user retains the final publishing decision.
TL;DR
What changed in the publishing workflow?
- The amendments are effective as of August 1, 2026.
- Influencer posts involving money or another benefit must clearly use an advertising or promotional disclosure.
- Human-like AI-generated characters must be disclosed; a real person’s digital copy cannot imply personal use, experience or endorsement.
- Targeted-ad criteria and how to change them must be explained; profiling-based targeted advertising to children is prohibited.
- New provisions also address discount reference prices, broad environmental claims and verified customer reviews.
Influencer advertising relationships must be visible
According to the Turkish Ministry of Trade’s summary, an influencer who receives money, a discounted product or service, event attendance or another benefit must clearly disclose the commercial relationship.
- The post should use an explicit advertising or promotional label that consumers can understand at first glance.
- A gifted or discounted product, service or event invitation is not outside the rule merely because no cash changed hands.
- The agency brief, on-screen disclosure and caption should describe the same commercial relationship consistently.
AI-generated characters and digital replicas require care
Advertising that uses an AI-generated character realistic enough to be indistinguishable from a human must clearly disclose that fact.
- A digital replica of a real person cannot be used to imply that person used, experienced or recommended a product.
- The AI disclosure should be visible to the consumer in the ad, not only recorded in an internal production file.
- Synthetic presenters, cloned voices and face replicas warrant a dedicated pre-publish review step.
Targeting criteria must be explained; child profiling is prohibited
When a targeted ad is served, users must be informed about the criteria behind that targeting and how they can change those criteria.
- The targeting logic and route to adjust preferences should be accessible to the user.
- Profiling-based targeted advertising to children is prohibited.
- Campaign targeting, age signals in the creative and platform settings should be reviewed together.
The discount reference is the lowest price in the previous 10 days
The Ministry summary says discounted-sale advertising must use the lowest price in the 10 days before the discount as its reference. For perishable goods and services, the immediately previous price applies.
- Conditional sales are also brought within the discounted-sale rules.
- The percentage in the video, the scope in the caption and the reference price on the landing page should match.
- Price history and the selected reference should be verified and recorded before a campaign begins.
Unexplained broad environmental claims are prohibited
Broad claims such as “environmentally friendly” cannot be used without explaining their scope. The relevant product life-cycle stage and supporting information or certification should be clear.
- State the scope, evidence and relevant life-cycle stage behind a broad green claim.
- Any certification, test or verification must correspond to the exact claim used in the creative.
- A vague sustainability claim does not automatically become safe because a small-print qualifier was added.
Reviews, supplements and complaint platforms are also covered
The amendments also address verified customer reviews, food-supplement promotions, the use of academic titles, complaint platforms and illegal-game advertising.
- Customer reviews are expected to be tied to a verified purchase or experience.
- Food-supplement advertising should be reviewed for language implying disease treatment or unsupported health effects.
- For sector-specific details, use the full regulation and qualified professional advice rather than this overview alone.
BEFORE PUBLISHING
August 1 pre-publish checklist
This checklist does not replace legal advice. It makes common gaps across creative, caption and campaign settings visible before publication.
- 01Record any payment, gift, discount or invitation between the brand and creator in the campaign brief.
- 02Confirm that the advertising or promotional disclosure is immediately visible in the video and caption.
- 03If the creative uses an AI character, cloned voice or real-person replica, place the disclosure in the consumer-facing ad.
- 04Review targeting criteria, user information and the risk of profiling children.
- 05Compare any discount percentage with the lowest price in the previous 10 days and the actual campaign scope.
- 06Verify the scope, life-cycle stage and evidence behind environmental claims.
- 07Remove contradictions across video, on-screen text, speech, caption, landing page and campaign settings.
- 08Send high-risk or ambiguous content for legal or compliance review before publishing.
FAQ
Frequently asked questions
When did the new advertising rules take effect?+
According to the Ministry of Trade’s summary, the amendments published on July 1, 2026 took effect on August 1, 2026.
What disclosure should an influencer use?+
The Ministry summary calls for an explicit advertising or promotional label that makes the commercial relationship clear. Visibility and placement should be assessed in the context of the post format.
Does a gifted or discounted product count as a benefit?+
Yes. The summary includes benefits such as discounted products or services and event attendance alongside monetary payment.
Are AI-generated advertisements prohibited?+
Not categorically. Human-indistinguishable AI characters must be disclosed, while using a real person’s digital replica to imply personal experience or endorsement is prohibited.
Which price is used for a discounted-sale claim?+
The Ministry summary identifies the lowest price in the preceding 10 days. For perishable goods and services, the immediately previous price applies.
Does Violaid guarantee legal compliance?+
No. Violaid supports pre-publish content review and an evidence-linked workflow; it does not provide legal advice or guarantee complete compliance. The user retains the final publishing decision.
PRIMARY SOURCES
The official text and Ministry summary
This guide is based on the Official Gazette text published July 1, 2026 and the Ministry of Trade’s scope and effective-date summary. Use the full text and professional advice for fact-specific decisions.
Official Gazette · July 1, 2026Ministry of Trade · scope and effective-date summary